workwear designed for and worn by front line staff
Denmark's leading pharmacy chain, A-apoteket, chose Olino to develop a range of workwear for front line staff at the chain's 120 pharmacies and pharmacy outlets.
The company wanted to improve the appearance of its staff and ensure their attire was appropriate for health sector employees.
We created a collection of workwear with a clean and timeless look, consisting of traditional white and black elements. Coats have a feminine cut with a few subtle details such as the metal buttons.
To keep the collection fresh and attractive, new styles are launched for spring and summer seasons. We develop new styles based on a brief from A-apoteket management and wearer representatives. These styles are pre-ordered and delivered each spring.
In addition to seasonal items, the collection includes basic items available all year. A-apoteket's basic workwear items include white coats, trousers, skirts, shirts, T-shirts and blouses, waistcoats, ties and scarfs.