Need inspiration or help designing a new airline uniform or choosing the next corporate look. Our specialists give you all the insights to take your visual identity to the next level.
Choosing the right corporate uniform design
Consistency. Consistency. Consistency. Breed consistency.
A uniform solution should be consistent with your corporate DNA and match:
- Industry and brand position
- Tone of voice and style guidelines
Uniforms are an extension of your brand and culture – and help create a sense of belonging ➜ align uniform design with brand strategy and breed a coherent look across client touchpoints.
If fitting, be:
Just apply a bit of due diligence and align uniform design to your brand look and feel.
Standard solution or customized outfit
Standard uniforms will get you a long way. Not every company has a need for customizing their entire uniform program.
Scale and customization are often related, as customizing all items is a demanding process.
Thus, we often see airlines and large companies opting for a customized look tailored to their needs and demands ➜ and solutions involve everything from creating sketches and deciding on fabrics to fitting sessions and more.
But standard solution doesn´t equate boring.
Standard simply implies tried and tested contemporary solutions that cover most uniform needs and design requirements – and solutions can still be individualized by incorporating elements to match the company look and feel.
The benefit of choosing a standard solution is:
- Reduce your stock risk
- Simplify supply management
Make an impression with details
Add an individual touch with carefully selected details to showcase your company heritage or cultural legacy.
Start by looking at:
- Embroidery or patterns
- Slits and trims
Icelandair does this to perfection by combining Icelandic heritage with a contemporary design.
Use standard accessories to galvanize a classic look or add an adventurous touch. You can easily incorporate unique features and new colors by blending traditional elements with accessories such as:
- Scarves or shawls
Flytoget (express service to Oslo Airport) fuses navy with orange, resulting in a classic yet stylish corporate uniform solution.
Comfort & functionality ➜ happy employees
Spare a thought for wearers in the design phase. Functionality and comfort trump design. If not, you run the risk of unhappy wearers, leading to reduced employee satisfaction and loss of productivity.
Don´t compromize on uniform design, but prioritize a comfortable fit:
- Use stretch fabrics along with breathable materials for optimal comfort
- Allow for a good range of movement on key areas
Check all our uniform fitting hacks here: uniform fit.
Or reach out if you need more information or assistance.